Rural Retailing and Distribution in History

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Date / time: 13 May, All day

University of Wolverhampton

Rural Retailing and Distribution in History

This CHORD  workshop will explore the history of retailing and distribution in a rural context. Some of the themes to be considered include:

§ The village shop   § Rural networks of supply   § Marketing and selling ‘the countryside’   § Rural commodities, services and industries   § Transport, networks and consumer information   § The rural consumer   § Markets, fairs and peddlers   § Representations of rural retail   § Retailing, distribution and agriculture

The programme includes:

Maggie Andrews, University of Worcester, ‘Markets, Depots and Sales Tables: the Women’s Institute’s Rural Retailing’

Lucy A. Bailey, University of Northampton, ‘Serving or Exploiting the Rural Working Class? Political, Social and Moral Anxieties about the Village Shop’

Douglas McCalla, University of Guelph, ‘The Country Merchant in Upper Canada: Implications of a New Data Set’

Anna Pauli, University of Regensburg, ‘Bringing Fashion to the Countryside. Origins and Characteristics of Mail-Order Selling in Germany (1870-1930)’

Christine Stevens, University of Newcastle upon Tyne, ‘The Country Tailor, a Welsh Case Study’

Alison Toplis, University of Wolverhampton, ‘Re-Evaluating 19th Century Rural Enterprise: A Case Study of the Smock Frock’

Andrew Popp, University of Liverpool, ‘Folk business, folk history: writing the histories of rural trades’

Jon Stobart, Manchester Metropolitan University, ‘Innovation and Tradition in the Village Shops, 1660-1800′

Danae Tankard, University of Chichester, ‘Clothing Acquisition in Seventeenth-Century Sussex’

The workshop will take place in room MH206/7, Mary Seacole Building, University of Wolverhampton, Wolverhampton.

The fee is £17.

For further information and to register, please see the workshop web-pages, at:

Or contact Laura Ugolini, at:

Information about CHORD events can also be found here:

The workshop will be held at the University of Wolverhampton, on Wolverhampton City Campus, a mere 10-minute walk from Wolverhampton’s bus and train stations. Directions.

For further information, please e-mail: Laura Ugolini at or Karin Dannehl at